Dan Hurdle, Chief Executive Officer
Dan Hurdle brings extensive experience in general management, implementing strategies to drive sales growth, and elevating customer experiences. Prior to joining Serent Capital, he was a senior executive in multiple service industries, including foodservice, healthcare, education, and financial services. He began his business career at Starbucks, where he focused on rapid performance improvements and accelerated growth. Previously, he served clients at McKinsey and Company, where his engagements included software companies, startups, and operational performance improvements. He holds a BS in Systems Engineering from the United States Naval Academy. Upon graduation, he was selected as a Marshall Scholar and attended the University of Cambridge, England where he received a MSc in Management Studies. He was placed on an accelerated promotion track in the US Navy, and served as a nuclear submarine officer before beginning his career in the private sector.
Chris Fontes, President, Traditional Business
Chris Fontes is a business leader with a highly-successful record of building and managing high-performing sales/marketing organizations. Well-regarded for his business development and marketing acumen, his product marketing skills have been cultivated throughout his career which has included assignments at General Mills, Thomson Reuters, Yahoo, LegalZoom, Brady Corporation and ACTIVE Network. Chris holds an undergraduate degree from Harvard, and received his MBA with an emphasis in marketing strategy from the UCLA Anderson School of Management. Committed to community efforts, he is also an active leader in the organization of the annual Tournament of Roses.
Ben Brien, VP and Chief Financial Officer
Ben brings extensive experience in financial and reimbursement advisory services to our management team. Having previously worked with Safety Services Company as a consultant, he has overseen our efforts to streamline our financial processes and automate our metrics managements. Ben is a Certified Public Accountant (CPA), earned a degree in Accounting from the University of Southern Mississippi, and brings more than 15 years of financial and accounting experience to Safety Services Company.
Brian Goheen, VP, Operations
Brian's wealth of knowledge and many years of valuable experience give him the solid basis for big picture oversight of the safety products and services division that includes safety manuals, labor law and industry posters, training and certification kits, and safety meetings. From sales to production, collections to customer satisfaction, and everything in between, Brian analyzes metrics, assesses processes, recommends best practices, and implements sales strategies — all with the goal of ensuring we exceed our customers' expectations. His solid work ethic and practical, solution-oriented methods stem from his prior roles as a crew leader with YPG, a military proving/testing facility; and as a member of the military, serving in the United States Marine Corps. Brian is a graduate of Arizona Western College, and has also completed classwork at Arizona State University.
Tonsa Price-Edwards, VP, Human Resources
Tonsa enthusiastically leads a team responsible for building operational excellence across human resources — encompassing organizational development, compensation and benefits, technology and process management, and talent management. As an accomplished communicator, collaborator, and team leader with a strong record of success, Tonsa has spent her career building trust and credibility with executive teams, employees, customers, and key stake holders and developing and deploying strategic human capital initiatives at DriveTime, Pulte Homes, The Dial Corporation, and Procter & Gamble. Tonsa is an alumna of Wellesley College and holds an MBA from the University of Cincinnati College of Business.